Photos: Top left - 3D Room View app, Pottery Barn/Google;
Top right and bottom left - Houzz, View My Room 3D app.
this app is somewhat limited as it only runs on smartphones
that use Project Tango technology from Google.
But it’s not just established brands that are shaking up the
market. Several entrepreneurial startups have launched recently or received signi;cant investments for their projects.
In July Genie Design launched a mobile business platform,
genie-AR, aimed at the interior design and home décor markets. Available on iOS and Android, Genie Design combines
proprietary augmented reality technology, developed by
in-house experts over the last 4 years, with a unique business
model to provide new features currently not offered by any
other visualization tool, the company says.
The app offers a patented solution that addresses challenges
faced by home furnishing manufacturers, retailers and con-
• Manufacturers and vendors are unable to showcase their
products in a personalized way
• Consumers can’t envision how a product will look in the
space, which results in buyer’s remorse, higher return rates,
and loss of potential sales
• The purchasing process is slow, repetitive and fragmented
According to the company, the bene;ts of the Genie app
are that it streamlines the prevailing business model and brings
all sectors of the industry into one centralized interactive
marketplace with the following features: patented technology
that combines augmented reality, proprietary IP, mobile, cloud