PROFILE | By Bill Esler
The Stow Co. launches Inspired Closets
The new store concept will compete with big national closet brands.
The Stow Company is partnering with closet industry veteran Mike
Carson to launch the inaugural Inspired
Closets location in suburban Chicago.
It will be positioned with consumers
to compete with brands like Container
Store and California Closets.
Inspired Closets staged the official
opening of its first industry-leading
showroom in Oak Brook, Illinois, on
Saturday, June 10. Carson is area manager for the launch, which was driven
through an accelerated development
cycle by Phil Dolci, who became CEO
of The Stow Company in April 2016.
Inspired Closets strategy embraces
simplifying the buyer experience, allay-
ing anxieties about reorganization their
home storage areas, compressing the
effort into a simple, four-step process,
design expertise, and unmatched cus-
tomer service. Inspired Closets mantra
will be to make the process of upgrad-
ing to an organized space easy and fun.
“We replace disorganized, stressful
spaces with inspired ones by listening
to our customers, designing with intent
and treating our customers like family
– it’s all about taking the guesswork out
of the process,” said Jon King, design
manager for Inspired Closets. “Custom-
ers often tell us that once they have In-
spired Closets they can’t imagine living
without them. We’ve created a way for
more people to experience that joy.”
The process of designing a closet can
seem overwhelming, time consuming
and financially out of reach. But now,
with Inspired Closets, a custom closet
is no longer a quagmire of questions
for the customer. Inspired Closets is
the first to offer a start-to-finish, “we
take care of everything” approach to
custom closet design, the company says.
Homeowners can sit back and relax
while Inspired Closets plans, designs,
prepares and installs a custom solution
that is both functional and beautiful.
“Custom closets have always carried
the stigma of being high-priced, out of
reach and daunting to design for many
consumers,” says King. “But here at
Inspired Closets our mission is simple
– offer an easy and accessible approach
so that more people can experience the
benefits of having a custom closet.”
Learn more at inspiredclosets.com.
Photo: Bill Esler