week with content. My goal is for people to read my stuff through email, like
what we teach and remember to call us
when they are ready to do the job.
Tip 4 – Become a reporter – tell
OPS (Other Peoples’ Stories) and
If you want to go “mini-viral” (I’m not
sure going big-time viral is possible in
our small niche) here’s an idea. After
you’ve done a cool job ask your customer if you can come out, take pictures
and write about their job.
When the post is done send it to them
and ask your customers to share it with
friends on social media. When they do
this they are “bragging” about your
work – you’re not bragging about you!
How cool is that. This is a way to go
“mini-viral” and grow referrals.
Tip 5 – Occasionally share YOU – a
bit about your life and your heart
Effective blogging is about educating
your prospects and customers (;rst and
foremost) –from your personal point of
Spin into your articles personal (but
not too personal) stuff. On occasional
I will go “re;ective” (as I like to call it)
sharing things in my life which aren’t
related to my business. I have written
2 articles about my heart attack a year
and a half ago. I have blogged about
;nding passion and inspiration in life.
None of this has anything to do with
home organization or remodeling. What
it does is build a personal connection
with my customers and prospects who
are on my email list. They get to not
only know my products – but also get to
People do business with those they
know, trust and feel a connection with.
I hope these ;ve tips help you become
the Internet celebrity you’d like to be
in your niche. While I’m not a blogging
consultant – I’m into this stuff and
would love to help you. Call my cell at
216-310-1074 or visit my company at
innovatehomeorg.com if you’d like to
connect with me.
Mike Foti, Innovate HomeORG
and Innovate Building Solutions.
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