COLOR TRENDS | By Michaelle Bradford
2017 interior color trends
With the fall season comes a
fresh look at home décor color trends as
well as color of the year announcements
for 2017. Most recently we’ve seen
various shades of blue and natural and
neutral tones rise in popularity. With
this roundup Closets takes a look at what
three major interior paint companies
think will be popular in 2017.
PPG PAINTS unveiled its 2017
Color of the Year: Violet Verbena
(PPG1169-5), a grayed-off, moody purple with a chameleon-like presence. The
inspiration comes from runway fashion
as well as textiles for the commercial
and residential segments.
“The color is a modern choice for
interiors and furnishings, yet it is
elegant enough to be incorporated into
traditional designs,” said Dee Schlotter,
senior color marketing manager, PPG.
The PPG Paints brand’s 2017 Color
of the Year is a unique violet hue with
a quality that allows it to adapt to
surrounding environments and complement a variety of design aesthetics.
When paired with dark neutrals, the
color unveils gray undertones, but when
paired with whites, it reads as a purer
purple. Its design appeal is similarly
nuanced, Schlotter said. “Violet Verbena
blends perfectly with many different
surroundings, like a chameleon. It looks
polished yet playful in a child’s room,
and it is calming enough to be used in
Violet Verbena is the focal point of
PPG’s four global color trend stories
for 2017, which center on the theme of
Pendulum: earth, water, fire and air.
Poised Taupe (SW 6039) as its 2017
Color of the Year. A modern take on a
timeless classic, Poised Taupe signals a
new direction in society’s ever-growing
thirst for beautiful neutrals that bring
warm and cool tones together.
“Poised Taupe celebrates everything
people love about cool gray as a neutral,
and also brings in the warmth of brown,
taking a color to an entirely new level.
Not cool or warm, nor gray or brown,
Poised Taupe is a weathered, woodsy
neutral bringing a sense of coziness and
harmony that people are seeking,” says
Sue Wadden, director of color marketing for Sherwin-Williams.
As the Sherwin-Williams team
traveled the world to identify the latest
trends and make its 2017 selection, it
became clear to them that neutrals are
beginning a transition from the monochrome gray of the past five years to a