As just about anyone who runs a
closet design company will tell you, one
of the biggest time drains is taking the
measurements necessary to create an
accurate bid or proposal. But hold on
to your tool belt because the trusty tape
measure may be going the way of the
fax machine and cassette tape player.
That’s because an innovative solution from Smart Picture Technologies
now allows those in the field, or even
customers, to simply take photos with
a smartphone and then upload them
to the cloud where all the necessary
measurements can then be extracted
from the images. The measurements are
accurate to within 1/4 inch.
“Since this is a cloud-based service,
anyone in the field or back at headquarters can access the image and
capture the necessary 2D and 3D
measurements for preparing a bid,” said
Smart Picture CEO Andy Greff. “In
fact, everyone collaborating on project,
from the customer to the installer, from
the sales rep to the designer, can have
access to the measurements.”
The solution is compatible with popular estimating and design tools, such as
SketchUp and AutoCAD.
The Smart Picture Measurement
Cloud works with any smartphone and
no additional hardware is needed. All
that’s required is to place into the scene
a small “Smart Target,” which can be
drop-shipped or downloaded and printed on any desktop printer.
Greff said that his company’s solution
offers closet design companies benefits
throughout the entire sales process. For
example, companies can integrate the
solution into their websites in minutes
and empower prospects to fill out their
information then take and upload the
necessary images to request a bid.
“Just about everyone is comfortable
with taking smartphone pics and we
live in a self-service culture,” Greff said.
“Imagine how much time and energy
you could save if you didn’t have to
make an initial site visit to qualify a
prospect or to provide an initial esti-
mate. Plus, this approach can
help remodelers more efficiently reach
new customers and expand into addi-
In addition, Greff said, images with
the relevant measurements indicat-
ed can be exported into PDF quotes
strengthening their worth and helping
to close deals.
The Smart Picture Measurement
Cloud has been in development for
over three years and leverages the latest
“computer vision” technology found
in many popular and emerging virtual
reality programs. The company has
more than a dozen patents in various
stages of development. The solution is
applicable to a whole host of home improvement services and is also currently
being used by other industries such as
insurance claims and machine repair.
In 2015, the Austin, Texas-based
Smart Picture was named one of the
country’s most promising private technology companies in America by Red
To find out more, visit: smartpic-
Steve Kissing for Smart Picture Technologies, which is based in Austin, Texas.
SOFTWARE | By Steve Kissing
Technology makes field measurements
easier for closet designers
Designers in the field, or customers, can take photos with a smartphone and then
upload them to the cloud where measurements are extracted from the images.
Photo: Smart Picture Technologies