then we got an order, I think, the day after
we opened. I had very little advertising.”
The ;rm has grown steadily since,
moving to a 7,000 square foot production
facility last July, and with ;ve full-time and
two part-time employees. They have the capacity to make about 200 organizers a day,
running two shifts. To-date approximately
75 percent of business is from Google
search and they are working on expanding
to more direct marketing this year.
The company is also looking to work
with designers, builders, and kitchen
and bath professionals, which is one of
the reason it exhibited at KBIS 2017.
“Since we designed the software to be
easy it made sense that we could go right
to the consumer,” he says. But they soon
realized “it would be much more bene;-
cial if we could get resellers and design-
ers involved, because they could become
a defacto sales arm for our company.”
a business partner program at the show
as an effort to broaden the different
ways for the company to get the word
out about its product.
“We have talked to a lot of closet
manufacturers who are interested in
working with us,” Andrea says.
“Neither one of us comes from an
organizing background – we completely stumbled on this by accident,” she
adds. “We’ve always dabbled in owning
businesses, but we had realized how many
voids there are in the organizing world:
in the medical profession, in hotels, in
restaurants, closets, homes, bathrooms,
of;ces. It’s pretty crazy that this particular
thing hadn’t been solved on a small scale.
“What people have [otherwise had]
to do is go and design one organizer,
have a mold made, and order thousands
and thousands. They [didn’t have] the
opportunity to quickly and affordably
design exactly what they want, get it in
a reasonable amount of time, and just
get one if they want to. That’s the void
that we’re looking to ;ll.”
For more information visit,
The acrylic organizers are available in
a range of sizes and styles.