PRODUCT SPOTLIGHT | By Michaelle Bradford
Acrylic drawer inserts provide perfect fit
Customers can design their custom drawer inserts easily online.
Custom organization often starts
with something as simple as the drawer.
Whether for jewelry, ties or socks, the
right drawer insert can add value and the
perfect touch to a project. It’s that added
touch that owners Wayne and Andrea
Qualkinbush believe set Organize-
MyDrawer.com and its custom acrylic
drawer inserts apart.
It all started on a whim. Wayne, a retired marine and former ;ight simulator
instructor, also worked in software development. In 2014 he decided to quit and
explore what he loved doing the most
– electronic engineering. His plan was to
spend a year developing a few product
ideas that he could take to market.
Among the equipment purchased was
a small hobby laser. “I was cutting clear
acrylic to hold buttons and switches on
my little prototype, electronics projects.
I showed it to Andrea and she thought
it was really cool. Then, maybe a month
after that we purchased a foreclosure that
had a large kitchen with very large cabinet
drawers. She got sick of all the spatulas
and stuff in there, and said, ‘Can you
use that laser and make me some kind of
an organizer, because this is ridiculous.
Nothing in the [market] will store all
these things in such a large drawer.’”
That query sparked the idea to create
custom drawer inserts. “It took me a
couple days,” to draw using Solidworks,
Without the machines in place he made
every little notch, hole, tab and ;ngerjoint
by hand, then super-glued the pieces to-
gether. “It was time consuming,” he says.
“[Andrea] said, ‘That’s perfect,’ put her
things in it, and then we both kind of
looked at each other and knew we might
be onto something. We sat down and
just kind of hashed out: Is this a business
model? We ;gured yeah, I think it is.”
In quick order Wayne and Andrea came
up with the concepts, partnered with
software ;rm NewMedia Denver for the
programming, and got to work.
Easy to design
While they could have gone to a cabinet
shop to ;nd an organizer, it would have
been expensive. “I also didn’t know if
you could even make them the [needed]
size,” he says, adding, “It was going to
be a hassle calling somebody and trying
to explain what we wanted.”
It was that line of thinking that made
them realize they wanted something
that was not only highly custom, but
easy to design. Something so easy, he
says, “even grandma could design it.”
“If we already know all the joint par-
ticulars, and how these things are going
together, the customer doesn’t have to
have anything to do with that part of it –
that would be all automated. All we really
needed from the customer was, ‘How big
do you want it,’ and ‘Where do you want
the walls to be?’ That simpli;es the design
of this whole thing tremendously.”
A website was developed where cus-
tomers could sign on and design the or-
ganizer themselves. OrganizeMyDraw-
er.com launched in October 2015.
Production began in an estimated
1,700-square-foot outbuilding on their
residential property. “We went live, and
Customers can use a simple, online
program to design their organizer.