MANAGEMENT | By Todd Bairstow, Keyword Connects
5 Ways closets firms can boost web traffic
Homeowners increasingly use Google to find pros for closets, home organization. To
help them find you, deliver good content just the way they want it.
More than ever, homeowners use
Google to find pros who can help them
with their home remodeling, closets and
home organization needs. How can you
stay effective online? It’s simple: give
your customers good content – the way
they want it.
You can stay competitive in 2017 by
following these 5 simple guidelines.
1) Be Mobile-Friendly
Format your website for mobile search.
Keep all content updated, functional and
accurate (no slow load times, no unplayable videos). Displays should automatically adjust to any size of mobile screen.
Why? Over half of all online searches
now occur on mobile phones. Users
are giving preference to mobile-friendly
sites. The sooner you go mobile, the
better your performance will be.
2) Be Helpful
Gear your website toward real human
beings, not search engine robots. Make
sure searchers find what they’re looking
for on your site, especially on your
homepage. The browsing experience
should be easy to navigate, insightful
Why? When users search, they are
often looking for a resolution to a
question or concern. Giving visitors the
information they’re looking for reflects
well on your company and increases the
likelihood of conversion.
3) Be Smart
Do not underestimate the power of
Google Analytics. In a matter of seconds, a Google Analytics report can
track conversions, customer behavior,
preferences and keyword performance.
Fine-tune your marketing accordingly.
Why? You’ll understand your users on
a whole new level. When you have more
knowledge, you can more effectively
target your marketing. That gives you
the best return on your investment.
4) Be Persistent
Remarket your brand and offerings to
reach customers when they are in the
buying mood. Display remarketing
through Adwords keeps your brand
alive by showing an ad while they are
consuming other content. Choose from
a variety of customization options,
including pictures or descriptions of the
product they were looking at.
Why? These days, people swim
through a sea of content from morning
to night. Remarketing helps your company stand out and break through.
5) Be at the Top
Bottom line: paid search pays off. If you
are already on Adwords, upgrade your
current ads to the expanded text ad format. Create eye-catching headlines to
maximize your clicks and conversions.
Learn how to use tools like keyword insertion, ad extensions and customizers.
Why? Users make their decisions to tap
or click fast. Paid search is a proven way
to boost visibility and conversions. When
you’re at the top, you generate more leads.
With all online marketing, it is imperative to follow Google best practices
to get high-quality results. Stand out,
break through and make the most out
of every lead in 2017.
For more on Google Best Practices, visit
Todd Bairstow of Keyword Connects will
keynote on April 12 at Cabinets & Closets
Expo 2017 with Lauren Mobyed, Google.