Home Renovation Site Estimates Costs
Q&A with Kukun CEO and founder Raf Howery.
PROFILE | By Michaelle Bradford
Kukun, a home improvement online platform, has
been making waves in the industry with tools geared toward
not only helping homeowners find design inspiration but estimate the costs of remodeling and find contractors as well.
The services offered by Kukun allow homeowners to manage
the entire process of home renovation from beginning to end.
Woodworking Network spoke with Kukun CEO and founder
Raf Howery about the startup — how it works, the type of
customers who use the site and its place in the industry:
Why the startup?
I decided to start Kukun in order to turn my passion for
home renovations into a paycheck. Although I was already a
successful senior executive in a large management consulting
company, my heart was in “homes.” I enjoyed buying old
homes and renovating them, which allowed me to learn the
secrets of the trade. Although I was doing that as a personal
hobby, I started to become the source of answers for many
of my friends when they were doing renovations. It came to
a point where I kept using the same contractors and I could
actually predict what they would charge me.
After a few years of being my friends’ go-to renovation guy,
a real estate agent friend of mine mentioned something that
triggered the concept of Kukun. She said about 20 percent of
her customers never buy — they end up moving away or renting. Most people want a move-in ready home in a very specific
neighborhood, but they either can’t afford it or they don’t have
time to do a renovation, or worse, they’re scared of renovating.
I started thinking about the pain points and how I could solve
this transparency issue. Kukun was created to solve this issue
and make it less stressful for homeowners to take on home