How Glideware Reinvented Organization
MANAGEMENT | By Kristen Jenkins
Dave and Jenny Hall took a
storage dilemma and turned it into an
entrepreneurial opportunity by creating
Glideware vertical storage.
It started with a sketch on a napkin
— like so many innovations do. In fact,
it really began with the receipt of new
cookware, which in turn, begged the
question, “How the heck am I to store
this stuff and keep its non-stick surface
fresh and undamaged?”
For Dave and Jenny, it was this gift,
and the ensuing storage dilemma that
led them down the uncharted waters of
A true family affair, Dave and Jenny
have involved their two children in
many decisions from the get-go. It was
with their encouragement that the Halls
utilized Kickstarter to get going and test
“Immediately after the Kickstarter
campaign ended, we sold almost 10
units through our site the ;rst week. We
weren’t even sure how we were going to
ful;ll the orders, but we knew we had
something,” Jenny says.
The Kickstarter campaign managed
to raise $34,000 against their goal of
$30,000. They were of;cially in business
and started thinking about next steps.
“We started to think about how to get
exposure. As we learned about who and
where we might best sell and promote,
we discovered the National Kitchen &
Bath Association,” she explains.
A phone call connected them to Donna
Baldino, who was their NKBA representative. Baldino made a trip to see the
product and meet the Halls.
“After I described the product on our
call, Donna told me she just had to see
Top: Dave and Jenny Hall.
Below: Pictured are Glideware’s latest products.