An Inconvenient and Forgotten
New Home Upgrade
MANAGEMENT | By Kelly Currier, Closets Las Vegas
It might be true that there’s only one chance to make a
good first impression. But for home builders, there are always
opportunities to continue to make a chain of great impressions. Buying a new home is a long process, and builders who
help customers navigate the maze of material and color selections, mortgage lenders and escrow companies, can ensure a
positive experience for their buyer. After all, home builders
work hard to offer the features that buyers want – right? Because “Customer Satisfaction” is the goal, and if the process is
handled wisely, the buyers will keep coming.
Or will they? As a new home subcontractor, Joe Ferraro, owner of Closets Las Vegas, has found that’s not always the case.
“I can’t count the number of phone calls I’ve received from
buyers who are angry and frustrated with their builder, and it’s
usually for one of two reasons.
“First, as they begin to unpack and settle into their new home
they realize that with all the options and upgrades the builder
encouraged them to get, no one ever bothered to ask about
their storage needs. That means the very first thing they have
to do when they move into their brand new beautiful home is
tear it apart,” says Ferraro.
“Can you imagine? Ripping out the antiquated shelf-and-pole systems (that most builders still use) from all their
bedroom, linen, and coat closets, even the pantry – it’s a huge
mess, and a massive inconvenience. Then it needs to be re-textured and re-painted, costing them more money to get the
How to have home builders give buyers what they want: more storage.
Home builders rarely ask buyers about their storage needs.
Photo: Closets Las Vegas