LAS VEGAS — Better Homes and Gardens released
findings from its eighth annual survey revealing attitude and
behavior trends of homeowners in the U.S. This year’s research focused on the millennial generation and its preferences
on customization and smart technology in home design.
Just over 1,600 U.S. female homeowners living in single-fam-ily homes shared their thoughts on home improvement
spending, the importance of functional design, and the value
in home technology.
During a presentation at the National Association of Home
Builders Show in Las Vegas, Jill Waage, brand executive editor
for Better Homes and Gardens presented these findings and
offered insight on the needs of today’s current and future
“Our research shows that women 35 and under feel strongly
that their homes are a reflection of their own personalities,”
Waage says. “Further, members of this generation view
technology as a way to customize living spaces to fit their
needs. Year over year, millennials are increasingly adopting a
positive outlook on the incorporation of smart technology into
their homes, and are using it to personalize the homeowner
Key findings from this year’s “Home Factor” survey include:
1) millennials place importance on maintaining a home that
is more personalized to their preferences than the generation
before them, and 2) smart technology is increasingly seen
by U.S. women, particularly those under 35, as a feature that
improves home safety, health, and connections with families.
The quantitative online survey was fielded in October 2015.
Of those surveyed, 800 respondents (49.7 percent) are from
the Better Homes and Gardens “Meredith Knows Women”
consumer panel, while 810 respondents (50.3 percent) were
secured through Survey Sampling Inc. to represent U.S. fe-
male homeowners. http://bit.ly/1oF1r7L
Millennial women want customized
homes with smart technology