Closets Magazine - June 2017

CLOSETS SYMPOSIUM |

First-ever AWFS Closets Symposium to
feature Lisa Adams and Sarah Reep
Kicking off a new initiative,

Woodworking Network will produce a full day Closets & Home Storage Symposium on Tuesday July 18th the day prior to the opening of the 2017

AWFS Fair.

Presented by Closets and Organized Storage magazine, hot-button sessions for closet designers, builders, and garage businesses include a ClosetMaid Pro case study, European design trends, million dollar closets ideas, marketing tips for your closets business, trends in home storage and garage renovation and more.

The Closets Symposium takes place
at the Las Vegas Convention Center
from 9 a.m. to 5 p.m., and it focuses
on trending home organization topics
impacting the industry as boomers
downsize and millennials ;nd their ;rst
homes.

Presentations include:

ClosetMaid Pro Case Study Closet-
Maid has been venturing into upscale
laminate and wood closets, working
with home builders to provide full-ser-
vice design and installation. Closet-
Maid dealer Brandon Olson of Closet
Creations Inc., Maryville, Wash., will
present projects done with MN Custom
Homes, including a 14-closet home re-
cently completed on Lake Washington.
Strategic Showrooms – Sarah Reep,
Director of Designer Relationships &
Education at Masco Cabinetry teams
with Denise Butchko, Closet Design-
er and Content Marketing Strategist,
Butchko & Co., to share insights and
action items for creating a showroom
that sells and supports your brand.
The showroom is now the second stop
when consumers begin their “Buyer’s
Journey;” the Internet is the ;rst. You’ll
gain insights on how to reset your show-
room for today’s buyer and manage
your digital image so your “website
showroom” reinforces what buyers ;nd
when they enter your “brick and mortar
showroom.”

European Design Trends in Closets - Sheri Mercadante, Marketing Director at German Design Center, will present trends in European closet, including Germany’s Hulsta, whose Multi-Forma is adaptable to lofts, rehabs, and new construction, and offered in wood and lacquered ;nishes.