James Clarke, Queen City Closets owner, has developed a relationship with Bob
Stern, president of New Concepts in Storage that allows him to outsource manu-facuring and lower the overall costs of operations, he says.
The key is the client presentation,
Clarke notes. He urges his team to not just
be on time but to show up early and call
even if they are a minute late. “We show
up early, and then get the designs turned
around in a timely manner. When the guys
show up to do the installation, the ;rst
thing out of the van is drop cloths.
“We’re selling a high-end product.
The people that we’re selling it to have
“So, we give them a set of designs that
come with all the dimensions of the lay-
out of the closet or cabinets. We itemize
as closely as possible. That allows the
customers to see exactly how the mon-
ey’s being spent, as well as see options
for lowering costs through revisions.”
Clarke uses a very simple, one-page
contract that outlines the designs, sched-
uling, and job site preparation and initial
Queen City Closets outsources
manufacturing through a local supplier,
Bob Stern of New Concepts in Storage.
Clarke and Stern have developed a process that works extremely well for them
and has helped each of them grow their
businesses tremendously, he says.
“I don’t even have to talk to Bob. The
way we have it set up, it is screen to machine. I have a server set up over in his
manufacturing facility, so we design it,
we revise it, and we just import it right
into the computer over there,” he adds.
This process allows Queen City to be
lean as far as cost of operations and it
allows him to focus on his strengths.
His new showroom, set up in a high-end area of Charlotte also works as an
avenue for him to test out new products
and ideas. Clarke puts up new displays
and gives his team time to “work the
kinks out,” he says, before introducing
them to customers.
“I get great grati;cation when the
customer’s happy to write us that check.
But it’s not the check that I’m most
excited about. It’s them being happy to
Learn more about Queen City Closets