“Sell on an emotional level
and communicate … the
utter joy an organized
space can bring.”
Laurel Didier, Publisher
Other than the Kardashians and their like, most folks are
thinking about reducing clutter, getting more from smaller spaces,
and reducing their stuff. The baby boomers are looking at smaller
homes to reduce cost so they can spend time on whatever their
passion may be.
These passions create opportunities to rethink their spaces to
store the tools they need, whether it be a craft room, photo studio,
workshop or even luggage and memorabilia from their trips.
The Millennials want a clean, uncluttered living area with lots of
workstation space for all their electronics. Built-ins are huge with
this generation, as their living and kitchen areas are one room.
Before, the idea of weeding through your closets to find what you
could do without was a painful process. Now, it’s an act of liberation, freedom and taking control of our lives.
Professionals in the organization industry, this is a great time to
rethink your marketing and fine-tune your message to touch these
buttons. Sell on an emotional level and communicate to your prospects the utter joy an organized space can bring to their lives.
Thank you for your continued support of Closets magazine. We
are delighted to present you with this print edition. We depend on
advertising support to fund the production of this magazine. Please
tell your vendors how much you enjoy receiving the print edition
and you look forward to seeing their products advertised in future
Have a wonderful and profitable summer.
Rethink Your Marketing Pitches This Summer