Franchiser offers showroom-only model
Closet & Storage Concepts offers a showroom-only model as a lower-cost market
entry point for potential franchisees.
FEATURE | By Michaelle Bradford
Closet & Storage Concepts designs, manufactures and
installs a variety of custom closet and home storage products
for garages and other rooms. Its brand More Space Place,
acquired in 2013, is America’s number one retailer of Murphy
beds. Combined, the company has more than 400 employees
and 37 locations nationwide, positioning Closet & Storage
Concepts / More Space Place as one of the largest companies in
the space-saving home furnishings and improvement industry.
As one of the leaders in the industry, the company is
planning to expand on its newly developed concept of showroom-only franchises; a concept that doesn’t include the traditional model of opening a franchise in a light industrial area
with a manufacturing facility. Its target showroom is 2,000 to
2,500 square feet and is typically located in a traditional retail
shopping center. Part of the reason for this new option is to
not only provide more flexibility for more franchisees, but
also to better reflect the closet and storage market and the
various product lines now available.
“Look at what we were all doing 25 to 30 years ago. We
were cutting white melamine into shelves and partitions. That
was pretty much the extent of what we did,” says Bob Lewis,
Closet & Storage Concepts CEO. “As the product assortment
expanded, we’re now doing furniture-type products. We are
all in garages now; we are doing wall beds; we are all doing
home office systems. As the product itself has evolved, the
need for showrooms to show all of these different products
has also changed. We are trying to separate the manufacturing
center portion from the consumer showroom portion. So this
Closet & Storage Concepts is creating new business opportunities with its two franchise models: the newly developed
showroom-only concept and the traditional franchise model which includes manufacturing capabilities.